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In recent years, TikTok has been a true revolution in the world of social networks. Like all of them, it has a majority audience, mainly young people between 13 and 24 years of age, and specific functionalities. With more than 800 million active users per month, if you have a company, you can not overlook this platform, as it is a very interesting alternative to connect with your audience in a different and fun way.

Do you want to know how to use TikTok if you have a company? We tell you all about it, don’t miss it!

What is TikTok?

TikTok is a social network that was born at the hand of the Chinese company ByteDance under the name Douyin, which in Spanish can be translated as “shake the music”. Then, in November 2017, the firm takes over Musical.ly, an American platform, and from the merger of the two comes TikTok as we know it today.

At the moment, the figures are overwhelming: more than 800 million active accounts per month, one of the most downloaded apps in the App Store, with months in which it surpasses big companies like YouTube or Whatsapp, and, in Spain, 2.7 million users every day who spend an average of 31 minutes on the platform.

How does TikTok work?

Like any social network, TikTok works in a very simple way. The application allows users to upload short video clips of up to 15 seconds in length and add music, sound clips, effects, hashtags, filters, or stickers. On the other hand, it is also possible to combine different videos as long as they do not exceed 60 seconds in total. Undoubtedly, the most popular are those in which playback and choreography are performed or various magic tricks are performed, but so are challenges and humorous videos.

And if TikTok stands out for anything, it is because, from the beginning, the tool already suggests content based on current trends, i.e., you don’t have to follow anyone to watch videos. Thus, from the home section you already have the opportunity to see the most famous ones and from the “trends” button you can search, through the hashtags, that interest you.

Finally, it is worth noting that, in live broadcasts, TikTokers can send virtual gifts to the creator. These are converted into diamonds on their profile or into real money from $100 in diamonds.

Which users use TikTok?

Nearly 60% of TikTok users are between 13 and 24 years old, that is, they belong to the Z or centennial generation, and, in general, more women than men use it. With this data, it is easy to conclude that it is a perfect platform for companies offering products or services aimed at this age group. In fact, it is not surprising that some of the brands with more followers are Nickelodeon, Disney, and Red Bull.

What if your business does not fall within these characteristics? Think that its use is spreading and more and more people in their 30s or older are joining the new trend, so you will probably also have the opportunity to make the most of this social network. For further help, tips, and advice on how to buy tiktok followers, check out their page to know more.

In addition, it is a platform to connect in a different way with your users. It is fun, very entertaining, and has great possibilities when it comes to creating attention-grabbing content.